Monday, October 18, 2010

When the Exclusive Becomes Elusive

The Sun Herald

The beginning of this article reads as follows:

EXCLUSIVE: THE POTENTIAL SAVIOUR


Apparently, Parramatta Rugby League Club are keeping their eye on the goings on in Townsville in an attempt to secure Jonathan Thurston for next season. 
Whoa, what a scoop.
Rugby League club tries to secure a talented player who may be able to weasel his way out of his contract.

If we are honest with ourselves, what club wouldn't be 'watching' in an attempt to snare a player of Thurston's caliber.  
So, what makes an exclusive, exclusive? And is the exclusive now something that is too elusive to promote what with the instantaneous ability to share news on the internet?

Perhaps the exclusive is dead . . . but in the case of this article, it's just telling us what we would have already guessed. 

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