Thursday, September 30, 2010

The Local Goes Global

www.heraldsun.com.au

The greatest thing ever to come out of the internet would have to be its ability to make things that happen locally, matter on a global level. 

The website where this article (http://www.streetcorner.com.au/news/showPost.cfm?bid=19305&mycomm=SC) was published is called Street Corner - a news website that provides information on local cities around the world. 

Personally, I LOVE magazines and websites which tell me what's going on in the physical world around me. Time Out Sydney and TwoThousand are two i am particularly fond of, but having stumbled across Street Corner in my quest for sporting articles, I must say i welcome it into my fold of frequented, localised media. 

But, on the article in particular. While it's not technically about sport, it is about the passion behind sport. A passion that defines the popularity of professional sport in this country. 

The best thing about the article, especially concerning it's online medium, is the end of it. 
And not because it was so poorly written that I longed for it to finish.

The last two lines are links. Links that lead off onto more information.

And herein lies the advantage that online media has over it's print and broadcast counterparts. User Interaction. 

The ability for users/readers to gather more information about the topic they were just enlightened to with ease and precision. In this case, one reads about Kristina Keneally's support for Rugby League in Sydney and automatically, one can press a link that goes to the Rugby League home page and one to a site about NSW Events.

As a news and reading junkie, this makes my life so much more fufilling.

Hooray for Street Corner! Hooray for the Internet!

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